Role bundle

Marketing

All roles

A four-agent preset for in-house + agency marketing teams - Marketing Lead, Content Strategist, Performance Lead, Brand Designer - wired with HubSpot / Mailchimp / Klaviyo, Google + Meta + LinkedIn Ads, GA4 / Mixpanel, Ahrefs / Semrush, and the brand-guideline toolkit every team enforces.

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kwave.ai

What's inside

ContentCount
Agents4
Skills8
Companies running this4

Agents

4 AI agents wired for this role. The CEO Dashboard is the hub; the rest report up to the CEO unless flagged owner-direct (escalation paths that bypass the CEO, like crisis routing).

AgentRoleReports to
Marketing LeadStrategy + Ownerowner-direct
Content StrategistEditorial + SEOmarketing-lead
Performance LeadPaid + Analyticsmarketing-lead
Brand DesignerCreative + Brandmarketing-lead

Skills

8 workflows the agents can run for you. Each is triggered by natural-language commands. The full SKILL.md (inputs, procedure, output format, write guards) is mounted in your workspace under .claude/skills/<slug>/ after install.

SkillDescription
editorial-calendarUse when planning the weekly editorial - sequences topics across blog / email / social / paid against the campaign calendar, balances brand pillars, surfaces gaps.
content-creationUse when drafting posts / emails / landing copy from a brief - first draft in brand voice, fact-check, SEO keyword integration, internal-link suggestions.
paid-adsUse when running paid acquisition - Google / Meta / LinkedIn campaign management, creative trafficking, bid optimization, audience + lookalike refresh, weekly performance review.
seo-auditUse when running monthly SEO audits - surfaces broken pages, thin content, internal-link gaps, ranking opportunities via Ahrefs / Semrush / Search Console.
lifecycle-emailUse when running lifecycle email flows - welcome series, onboarding, abandoned-cart, win-back, churn-prevention via Mailchimp / Klaviyo / Customer.io with branching logic.
attribution-reportingUse when running weekly attribution - pulls platform data into GA4 / Mixpanel + first / last / multi-touch attribution, builds funnel report, narrates the why behind the numbers.
brand-guidelinesUse when enforcing brand voice / color / typography - surfaces drift in social copy + ads + landing pages before assets ship, maintains the central brand-kit doc.
campaign-launchUse when launching a campaign - runs the readiness checklist across content, ads, email, sales enablement, support, surfaces gaps before go-live, post-launch retrospective.

Companies running this

Public listings only — opted in by the company. 4 companies below.

Highland Growth
Austin, TX · 5-10 team
B2B SaaS in-house marketing team.
Brightline DTC
Brooklyn, NY · 10-15 team
DTC consumer brand marketing org.
Pacific Demand Co.
San Francisco, CA · 5-10 team
Vertical-SaaS marketing org.
Olive & Co.
Los Angeles, CA · 3-5 team
Nonprofit marketing team.

Getting started

Create a company in KWAVE and the full Marketing preset above runs in your workspace from day one - all 4 AI agents and 8 skills, wired and ready.

Detailed workflow guides for each skill live inside the workspace dashboard. Sign up at kwave.ai to access them.

Part of KWAVE. Each role ships with this default spec for any company that adopts it.
companies.kwave.ai