Highland Marketing
Full-service performance agency, 18-person team.
A four-agent preset for marketing agencies - Agency Owner, Account Director, Performance Lead, Creative Lead - wired with HubSpot / Salesforce CRM, Google + Meta + LinkedIn Ads operations, Harvest / Toggl time tracking, automated retainer billing, and the QBR cadence agencies live on.
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→ kwave.ai| Content | Count |
|---|---|
| Agents | 4 |
| Skills | 8 |
| Companies running this | 4 |
4 AI agents wired for this role. The CEO Dashboard is the hub; the rest report up to the CEO unless flagged owner-direct (escalation paths that bypass the CEO, like crisis routing).
| Agent | Role | Reports to |
|---|---|---|
| Agency Owner | Founder / Strategy | owner-direct |
| Account Director | Client Lead | agency-owner |
| Performance Lead | Paid + Analytics | agency-owner |
| Creative Lead | Content + Brand | agency-owner |
8 workflows the agents can run for you. Each is triggered by natural-language commands. The full SKILL.md (inputs, procedure, output format, write guards) is mounted in your workspace under .claude/skills/<slug>/ after install.
| Skill | Description |
|---|---|
| client-onboarding | Use when onboarding a new client logo - kickoff agenda, access checklist (Ads accounts, GA4, CRM, Slack), brand audit, baseline measurement of current state. |
| campaign-planning | Use when planning a campaign per client - channel mix, budget split, creative brief, measurement plan, success criteria, deliverable timeline. |
| ad-ops | Use when running paid across client accounts - creative trafficking, bid management, audience refresh, daily / weekly performance checks, conversion tracking setup. |
| content-calendar | Use when running per-client weekly content - picks topics from brief, drafts in client voice, schedules across channels (blog, email, social), gets client approval. |
| performance-reporting | Use when running weekly + monthly client reports - pulls platform data, builds the report deck, drafts the narrative explaining results vs target. |
| qbr-prep | Use when preparing quarterly business reviews - assembles the QBR deck per client, surfaces wins / lessons, sets next-quarter targets, anticipates objections. |
| retainer-billing | Use when running monthly retainer billing - generates invoices per client, tracks hours vs SOW, flags scope creep, AR follow-up at 30 / 60 / 90 days. |
| lead-pipeline | Use when running new-business pipeline - inbound lead triage, qualification, proposal drafting, contract handling, win / loss tracking. |
Public listings only — opted in by the company. 4 companies below.
Create a company in KWAVE and the full Marketing Agency preset above runs in your workspace from day one - all 4 AI agents and 8 skills, wired and ready.
Detailed workflow guides for each skill live inside the workspace dashboard. Sign up at kwave.ai to access them.