K WAVE NEWS (6), July 16 2021

Jimin of BTS, ranked first in personal brand reputation for 31 consecutive months


BTS Jimin ranked first in the personal brand reputation of a boy group in July 2021, setting an unprecedented record of being number one for 31 consecutive months.

For the analysis of boy group personal brand reputation big data, the Korea Corporate Reputation Research Institute extracted 92,747,866 brand big data of 632 individual boy groups from June 17, 2021 to July 17, 2021 to analyze the boy group personal brand reputation big data.

The brand reputation index was analyzed with the participation index, media index, communication index, and community index, which were made with consumer behavior analysis.

In July 2021, the top 10 boy group personal brand reputation rankings are BTS Jimin, 2PM Junho, BTS V, Astro Cha Eunwoo, BTS Jungkook, BTS Jin, Super Junior Kim Heechul, BTS RM, BTS Suga, and Big Bang G Dragon.


Peter Roh

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