Korean rock band and Happy Robot Records artist, SURL, has been invited to the music industry festival 'South By Southwest,' which will take place next month, according to MPMG Music.

Along with Singapore's Music Maters and France's MIDEM, 'South by Southwest' is one of the world's top three music markets.

Meanwhile, Jay Park, MAMAMOO, Hyorin, Red Velvet, Tiger JK, YB Band, and Kiha and The Faces have previously participated in the siad music festival.

The 'South By Southwest' will be held in Austin, Texas, from March 11 to 20 this year. There will be artists and music label executives from all around the world, as well as festival directors.

In March 18, SURL will perform alongside AOMG artists, Woo Wonjae, Coogie, DeVita and Sogumm, as well as South Korean band ADOY at a showcase event to promote Korean musicians around the world.

"We are beginning to approach the North American market in earnest with this event," an MPMG Music official remarked. In the second half of this year, we're also exploring our first US trip."

SURL, a four-member Korean rock band comprised of Myungsuk (drums), Doyeon (guitar), Hoseung (vocal), and Hanbin (bass), debuted in 2018 with the single "Stay Here."

On the other hand, SURL is currently working on their first full-length album.