This month's brand reputation rankings for variety programs have been released by the Korean Business Research Institute!
The rankings were generated using big data collected from February 5 to March 5 and an examination of customer participation, interaction, media coverage, community awareness, and viewership indexes of 50 popular variety shows.
With a brand reputation index of 4,522,630, SBS's "Shooting Stars" (also known as "Kick a Goal") topped this month's list, indicating a 35.89 percent increase in its score from February. "Soccer," "Song So Hee," and "Lee Chun Soo" were among the top-ranking phrases in the women's soccer variety show's keyword analysis, while "challenge," "effort," and "participate" were among the top-ranking related terms. Meanwhile, the program's positivity-negativity analysis revealed a score of 76.87 percent positive reactions.
With a brand reputation rating of 4,260,566, MBN's "National Athletes Are National Athletes" (literal translation) came in second place.
"How Do You Play?" on MBC ranked third in March, with a brand reputation index of 4,107,727.
Finally, MBC's "Home Alone" ("I Live Alone") was ranked fourth with a brand reputation index of 3,959,182, and MBC's "Radio Star" was ranked fifth with a total index of 3,906,318.
Take a look at the top 20 this month!
- “Shooting Stars” (“Kick a Goal”)
- “National Athletes Are National Athletes”
- “How Do You Play?”
- “Home Alone” (“I Live Alone”)
- “Radio Star”
- “You Quiz on the Block”
- “Running Man”
- “My Little Old Boy”
- “2 Days 1 Night Season 4”
- “Call of the Country”
- “Sing Again”
- “Knowing Bros” (“Ask Us Anything”)
- “The King of Mask Singer”
- “Tuesday Night Is the Best”
- “I Am Solo”
- “Immortal Songs”
- “Unexpected Business”
- “The Return of Superman”
- “My Golden Kids”
- “The Manager”
