According to local media, Thai authorities have decided to initiate an inquiry into the extensive online dissemination of photographs and videos of BLACKPINK's Lisa in alcohol commercials.

Thailand's Ministry of Health's Centers for Disease Control and Prevention asked the Alcohol Control Committee (OACC) to investigate those who post and promote Lisa's alcohol commercial photographs or videos on social media on March 17, according to media outlets Bangkok Post and Nation.

Thailand, being a Buddhist country, prohibits alcohol advertising across all media platforms; as a result, the spread of alcohol advertising content in Thailand is being explored.

Lisa recently signed an agreement to become the first female spokesperson for the Scotch whiskey brand 'Chivas Regal,' according to media reports. Photos and videos of Lisa advertising whiskey have gone viral on social media.

Netizens are wondering if it's appropriate for Lisa to promote alcohol, and if she'll be penalized like other celebrities, according to Nation.

According to Nation, the OACC is also looking into whether Lisa's alcohol commercial broke any rules. Lisa's participation in ads may not have breached other countries' rules, according to Kachonsak Kaewcharat, deputy director of the Centers for Disease Control and Prevention, because some countries do not regulate alcohol promotion as Thailand does.

The advertising of alcohol, as well as the exhibition of glasses carrying alcohol or the display of specific brands of alcoholic beverages, is prohibited under Thailand's Liquor Control Act, which went into effect in 2008. It's also against the law to encourage others to drink alcohol.

A fine of 500,000 baht (about $15,052 USD) or up to one year in prison may be imposed for breaking this law.

In 2020, officials questioned certain netizens' claims that sharing alcohol-related photographs on social media could result in a huge punishment, saying, "This applies to celebrities and renowned individuals, not ordinary people."