BTS also appeared at the 'Galaxy Unpacked (new product release) 2021' event and drew attention. At the beginning of the event, a version of BTS member Suga's arrangement of the brand sound 'Over the Horizon', known as the default ringtone for Galaxy smartphones, was played, and in the highlight of the new product introduction, the popular song 'Butter' appeared.
After releasing Over the Horizon for the first time in 2011, Samsung Electronics has released an arrangement version of famous artists at an annual Unpacked event and has actually installed it on Galaxy smartphones. In Unpacked in January, pianist Yiruma took charge of the arrangement, and this time BTS' Suga appeared.
Samsung Electronics explained, “I reinterpreted the way that the boundaries of countries around the world are breaking down and users are moving forward on an unknown journey with artist Suga’s unique sensibility.” Suga said through Samsung Electronics' Newsroom, "In this work, we have the message, 'We don't know what will happen, but let's open our hearts and accept the infinite possibilities'."
Samsung Electronics made ‘openness’ as the basic philosophy of this Unpacked, just like Suga’s intention to arrange it. Unlike Apple, which has built a closed ecosystem, the word ‘openness’ is used to expand the Galaxy ecosystem by collaborating with Google and Microsoft (MS) and diversify product lines so that more people can use Galaxy smartphones.
BTS songs also appeared at the end of the event. Around 11:43, when the introduction of the Galaxy Z Fold 3 and Galaxy Z Flip 3, the 3rd generation foldable phones, the main characters of this event, was almost finished, all BTS members appeared in the video and a popular song for about 1 minute and 30 seconds. called butter.
When a female performer puts the wireless earphones Galaxy Buds 2 in her ear on the subway and plays butter with the Galaxy Z Flip 3, BTS members appear. The subway door opens and the gym you see in the official Butter music video unfolds outside. Here, BTS dances and sings again. It seems to be intended to emphasize the immersion of the new Galaxy products.
