The global grass-fed beef market is projected to experience steady growth, with a compound annual growth rate (CAGR) of 4.4% between 2021 and 2025, reaching a value of nearly US$13.3 billion by the end of the forecast period, according to a new report by Fairfield Market Research.

The demand for grass-fed beef has increased dramatically over the world as a result of consumers' growing understanding of the value of consuming clean and healthy meat products. Concerns over the use of antibiotics in conventional beef production, their impact on the environment, and potential health risks have driven consumers towards choosing grass-fed options. This trend is expected to create lucrative opportunities for the global grass-fed beef market in the coming years.

More Information for This Market Research Report: https://www.fairfieldmarketresearch.com/report/grass-fed-beef-market

One of the key findings of the report is the rapidly growing health awareness among consumers, which is fostering the demand for grass-fed beef. By the end of 2025, the grass-fed beef industry is projected to be worth approximately US$13.3 billion, with a revenue growth rate of 4.4% during the forecast period. The market is benefiting from increased shelf spaces across retail outlets and the inclusion of clean label products like grass-fed beef in restaurant menus.

The rampant use of antibiotics and the rising prevalence of livestock diseases have been identified as growth drivers for the grass-fed beef market. Consumers are gravitating towards healthier meat choices as the use of antibiotics, supplements, and hormones in conventional beef production has raised concerns. Television channels, the internet, popular events, and documentaries highlighting the negative effects of antibiotics on animals have contributed to the shift in consumer preferences. Government interventions aimed at promoting better dietary habits have also supported the growth of the grass-fed beef market.

However, the grass-fed beef industry faces challenges due to the time-consuming nature of cattle rearing. Small-scale producers dominate the market, and processing and distribution remain key challenges. The grass-fed beef production process, which involves raising cattle on grass for their entire life, takes significantly more time compared to conventional beef production. These factors, coupled with an unorganized supply chain, pose constraints for the market's growth.

An important effect of the COVID-19 pandemic on the grass-fed beef market, disrupting supply chains and sales. Countries heavily reliant on imported grass-fed beef, such as the United States, experienced a severe disruption in their supply and sales. The outbreak of the pandemic also led to the development of stricter regulatory frameworks, with food regulatory bodies introducing new laws related to grass-fed beef to ensure safety and traceability.

In terms of regional consumption, North America and Latin America collectively accounted for a substantial share of 71.6% in the global grass-fed beef market in 2020. Increased preference for quality meat products and environmental concerns have driven these regions to reconsider their meat consumption habits. The Asia Pacific region, particularly countries like China, Australia, and Japan, is expected to witness significant growth in the grass-fed beef market. Australia is poised to become one of the largest producers of grass-fed beef by the end of the forecast period.

The grass-fed beef market is highly competitive, with major players such as Conagra Brands, Inc, Hormel Foods Corporation, JBS SA, and Perdue Farms, Inc leading the industry. These companies are collaborating with farmers to ensure a steady supply of grass-fed cattle and are focusing on increasing production capacity to meet the growing demand.