The global malt market is experiencing a substantial surge, driven by the growing demand for craft beer and flavored beverages. Malt, a crucial ingredient in beer production, has witnessed phenomenal consumption with changing demographic and lifestyle preferences. According to recent statistics, global beer volume consumption reached nearly 188 million kiloliters in 2018, with significant contributions from the United States and Europe.
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The craft beer revolution has taken the brewing industry by storm, with microbreweries playing a pivotal role in shaping malt consumption. The United States alone boasts approximately 10,115 permitted breweries, and the demand for malt was revived by the increasing popularity of flavored beer. Craft breweries, with their innovative creations, have paved the way for new and exciting malt-based beverages.
Alongside the beer industry, malt finds extensive usage in a variety of products, including baby food, distillation, confectionery items, medicinal syrups, and cocoa-malt drinks. Nutritional supplements enriched with malt have gained immense popularity, particularly among children, due to their B-vitamins, minerals, fiber, and protein content. Leading malt beverage brands such as Bourn vita, Horlicks, and Milo have garnered significant acclaim in the kids' health drink product category over the years.
Health-conscious consumers are increasingly shifting towards non-alcoholic malt beverages as a healthy alternative to carbonated drinks. The wide array of flavors and health benefits offered by these beverages have driven their popularity among consumers seeking nutritious and enjoyable drinks.
Specialty malt, available in various flavors like chocolate and caramel, has captured the attention of consumers and beverage manufacturers alike. Its versatility in flavoring products has led to a noticeable growth rate in the specialty malt segment, surpassing others in the malt market.
Europe remains a major player in both malt production and consumption, contributing to around 40% of the global malt output. Germany, France, and the U.K. are among the leading malt-producing countries in the region. However, Asia Pacific is emerging as a dominant force in the global malt market, driven by a surge in beer consumption and the rising demand for non-alcoholic malt beverages. Countries like India are showing high potential for malt market growth, making them attractive markets for beverage manufacturers.
Key players in the global malt market include Viking malts Oy, Malteurop, Muntons PLC, Bairds Malt Ltd, Group Soufflet, Cargill, Inc, GrainCorp Ltd, COFCO Malt, Boortmalt, Crisp Malting Group Ltd., and Rahr Corporation. These companies play a crucial role in meeting the growing global demand for malt and its various applications.
In conclusion, the global malt market is witnessing remarkable growth, fueled by the rise of microbreweries, increased demand for craft beer, and the popularity of non-alcoholic malt beverages. Specialty malt's versatility and use in various industries further boost its prominence in the market. With Asia Pacific leading in malt consumption, the future looks promising for this essential ingredient in the brewing and food industry.
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