About Us

Elevating Everyday Beauty Through K-Beauty and Smart Technology

About KWAVE

Curating Korea’s Best Beauty & Wellness for the World

KWAVE delivers a premier selection of over 300 trusted K-beauty and health brands connecting global consumers to the innovation, quality, and culture of Korea.

While we lead with curated retail experiences today, we are also building the future of smart beauty with AI-powered personalization across skincare, hair, and body care.

SHOP K-BEAUTY

Redefining Beauty and Wellness

At KWAVE, we believe that beauty and health go hand in hand—and both should be accessible, effective, and inspiring. By offering a curated selection of the finest Korean products and embracing global wellness trends, we empower customers to take control of their self-care with confidence and joy. Our journey is rooted in trust, diversity, and innovation—with personalized smart beauty technology on the horizon.

The KWAVE Way

Our Belief

KWAVE celebrates individuality. We believe every person deserves beauty and wellness solutions tailored to their lifestyle, values, and skin. We honor diversity, promote holistic well-being, and embrace future technologies that enhance daily life without replacing the personal touch.

Our Offerings

At KWAVE AI, we are committed to providing a carefully curated selection of beauty and healthcare products. From prestige skincare and makeup to innovative health solutions, our offerings are designed to meet diverse needs and inspire confidence.

As part of the LVMH family, the world’s leading luxury goods group, we leverage a powerful global network to bring you the very best in beauty and healthcare. With a focus on innovation, sustainability, and inclusivity, KWAVE AI remains at the forefront of the industry.

Retail Marketplace:

Explore 300+ trusted K-beauty and wellness brands across skincare, makeup, suncare, bath, body, haircare, supplements, and more—all in one destination.

K-POP Goods & Albums

Connect beauty with culture through exclusive K-pop merchandise and albums.

Wholesale Fulfillment Services

For global retailers, we offer professional fulfillment services and curated product sourcing across Korea’s top cosmetic and wellness brands.

Smart Beauty Tech (Coming Soon)

Our upcoming AI-powered personalization lines will offer custom solutions in skincare, haircare, and bodycare—crafted for every individual’s unique needs.

Smart Technology Preview

Future-Focused. Individualized. Intelligent.

While our current focus is on curated retail and fulfillment, KWAVE is expanding into AI-driven smart beauty.

Smart Skincare: AI-based skin analysis + personalized product recommendations

Smart Haircare: Custom shampoos and treatments using AI diagnosis

Smart Bodycare: Intelligent body care tailored to your skin’s conditions

As the first global retailer seamlessly integrating beauty and healthcare, KWAVE AI dares to challenge conventions and redefine standards. We are dedicated to creating meaningful change—for our employees, our consumers, and our communities.

Together, we aim to inspire a future where beauty and health go hand in hand, where innovation empowers well-being, and where everyone feels celebrated for who they are.

KWAVE AI

Our Global Responsibility

Sustainable Choices

We promote eco-conscious beauty—prioritizing recyclable packaging, ethical sourcing, and sustainable logistics to reduce our footprint.

Accessible AI Innovation

As we build our smart product lines, we commit to developing inclusive and ethical AI tools that are energy-efficient, transparent, and beneficial to all users.

Empowering the Beauty & Health Workforce

KWAVE supports educational programs and upskilling initiatives to help professionals grow in the ever-evolving beauty and healthcare industries.

Core Value

Curation

Authenticity

Innovation

Sustainability

Community

Innovation — Curated Excellence, Powered by Technology

At KWAVE, innovation is more than introducing new trends—it’s about curating what works. We bring together over 300 proven Korean brands known for effective, research-backed results at accessible prices. Every product we carry is selected for its high-performance formulas, functional packaging, and dermatological credibility—not just hype. As we expand, our innovation will include smart diagnostics and AI-driven beauty solutions that tailor skincare, haircare, and wellness to each individual. Whether through proven product results or future tech integrations, KWAVE sets the standard for meaningful, results-first innovation.

Personalization — Solutions for Real Skin, Real People

We believe personal care should be personal. That’s why KWAVE goes beyond skin types to offer real solutions for real concerns—redness, acne, pores, dehydration, sensitivity, and more. Our platform is designed to guide every customer toward products with verified user reviews, clinical efficacy data, and trusted ingredients tailored to their goals. From beginners to beauty experts, we provide a path to self-care that is approachable, authentic, and hyper-relevant. As our AI-powered tools launch, expect even deeper personalization based on your unique skin, lifestyle, and environment.

Sustainability — Responsible Beauty, Accessible to All

Sustainability at KWAVE is not just green—it’s smart, inclusive, and transparent. We prioritize brands that use eco-friendly materials, clean formulations, and ethical manufacturing. But we also believe sustainability means making high-quality wellness and beauty accessible to everyone—not just the luxury market. That’s why we champion products that are both effective and affordable, without compromising values. As we grow, we’re committed to expanding our eco-conscious packaging, reducing logistics waste, and using low-power AI models to power the future of sustainable smart beauty.