This month's brand reputation rankings for variety programs have been released by the Korean Business Research Institute!
The rankings were derived using big data acquired between December 2, 2021, and January 2, 2022, and an examination of consumer engagement, interaction, media coverage, community awareness, and viewing indices of 50 popular variety programs.
The list for January was topped by SBS's "My Little Old Boy," which received the Daesang (Grand Prize) at the 2021 SBS Entertainment Awards. The program received a total brand reputation index of 5,990,596, an increase of 50.48 percent over the previous month.
"How Do You Play?" on MBC " rose to second position in the rankings, with a brand reputation rating of 5,005,453, a slight increase of 2.73 percent since December.
Finally, with a brand reputation score of 4,973,739 for January, TV Chosun's "Tomorrow's National Singer" finished in third.
Take a look at the top 20 this month!
- “My Little Old Boy”
- “How Do You Play?”
- “Tomorrow’s National Singer”
- “Home Alone” (“I Live Alone”)
- “Running Man”
- “Knowing Bros”
- “Radio Star”
- “The King of Mask Singer”
- “2 Days 1 Night Season 4”
- “Immortal Songs”
- “Sing Again”
- “Bloody Game”
- “The Soldiers”
- “Divorced Singles”
- “My Golden Kids”
- “The Return of Superman”
- “Poongryu: Battle between the Vocalists”
- “You Quiz on the Block”
- “The Manager”
- “Gayo Stage”
