This month's brand reputation rankings for variety stars have been released by the Korean Business Research Institute!

The rankings were produced using big data acquired between December 1, 2021, and January 1, 2022, and an examination of customer involvement, media coverage, interaction, and community awareness indexes for 50 popular entertainers.

Yoo Jae Suk, the winner of the Daesang (Grand Prize) at the 2021 MBC Entertainment Awards, has maintained his lead for the fifth month in a row. The celebrity received a brand reputation index of 2,792,762, an increase of 7.63 percent since December.

"Entertainment Awards," "COVID-19," and "diagnosed" were among Yoo Jae Suk's top-ranking phrases, while "award," "recover," and "return" were among his top-ranking linked terms. The star's positivity-negativity analysis indicated a score of 87.59 percent favorable reactions.

Meanwhile, Lee Kyung Kyu climbed to second place in the standings with a brand reputation rating of 1,550,811, a rise of 133.34 percent from last month.

Moon Se Yoon, who won the Daesang at the 2021 KBS Entertainment Awards, was ranked third on the list after his brand reputation index increased by a whopping 236.05 percent since December. The overall index of the star for January was 1,463,390.

Take a look at the top 30 this month!

1. Yoo Jae Suk
2. Lee Kyung Kyu
3. Moon Se Yoon
4. Kim Jong Kook
5. Lee Sang Min
6. Tak Jae Hoon
7. Song Ji Hyo
8. Lee Seung Gi
9. Ahn Jung Hwan
10. Kang Ho Dong
11. Kim Gura
12. Jun Hyun Moo
13. Kim Jong Min
14. Noh Hong Chul
15. Shin Dong Yup
16. Kim Joon Ho
17. Park Myung Soo
18. HaHa
19. Kim Sung Joo
20. Lee Soo Geun
21. Yoo Hee Yeol
22. Ji Suk Jin
23. Seo Jang Hoon
24. Heo Jae
25. Super Junior’s Kim Heechul
26. Jang Do Yeon
27. Park Na Rae
28. Lee Dong Gook
29. Yang Se Chan
30. Kim Min Kyung