This month's brand reputation rankings for film actors have been released by the Korean Business Research Institute!

The rankings were produced using big data acquired between December 31, 2021, and January 31, 2022, and an examination of consumer engagement, media coverage, interaction, and community awareness indices of 50 popular movie stars.

With a brand reputation index of 9,840,853, Lee Jung Jae topped the list this month. "Squid Game," "You Quiz on the Block," and "World Expo 2030 Busan" were among the top-ranking phrases in his keyword analysis, while "heartwarming," "promote," and "surpass" were among the top-ranking related terms.

Choi Woo Shik finished in second with a brand reputation index of 9,452,189, while Oh Young Soo, Lee Jung Jae's "Squid Game" co-star, came in third with a brand reputation score of 7,892,367.

With a brand reputation index of 7,635,845 for January, Jung Hae In moved up to fourth position, while Gong Yoo rounded out the top five with a score of 5,109,460.

Take a look at the top 30 this month!

1. Lee Jung Jae
2. Choi Woo Shik
3. Oh Young Soo
4. Jung Hae In
5. Gong Yoo
6. Kim Da Mi
7. Yoo Ah In
8. Son Ye Jin
9. Lee Kwang Soo
10. Sol Kyung Gu
11. Lee Yoo Mi
12. Song Ji Hyo
13. Lee Sun Gyun
14. Hwang Jung Min
15. Song Joong Ki
16. Park Seo Joon
17. Han So Hee
18. Han Hyo Joo
19. Kim Young Kwang
20. Han Ji Min
21. Lee Jin Wook
22. Kim Hyun Soo
23. Lee Byung Hun
24. Honey Lee
25. Girls’ Generation’s YoonA
26. Kim Hye Soo
27. Ma Dong Seok
28. Jo Jin Woong
29. Lee Seo Jin
30. Jeon Yeo Been