This month's brand reputation rankings for variety stars have been released by the Korean Business Research Institute!

Using big data collected from January 5 to February 5, the rankings were produced by analyzing the consumer involvement, media coverage, interaction, and community awareness indexes of 50 popular entertainers.

With a brand reputation index of 2,792,923, Song Hae topped the list this month, a whopping 827.82 percent gain from January. "Thank You, Everyone," "National Singing Competition," and "musical" were among the top-ranked keywords in his keyword analysis, while "thank," "sincere," and "record" were among the top-ranked related terms. The star's positivity-negativity analysis revealed a high score of 91.78 percent positive reactions.

With a total brand reputation index of 2,530,496, Yoo Jae Suk finished in second, and Lee Sang Min came in third with a total brand reputation index of 1,806,142.

With a brand reputation rating of 1,760,260, Kim Jong Kook maintained his fourth place position, up 22.82 percent from last month.

Finally, with a brand reputation rating of 1,625,545, Lee Seung Gi moved up to fifth place, up 22.35 percent since January.

Take a look at the month's top 30 list below!

1. Song Hae
2. Yoo Jae Suk
3. Lee Sang Min
4. Kim Jong Kook
5. Lee Seung Gi
6. Kang Ho Dong
7. Hong Hyun Hee
8. Kim Jong Min
9. Super Junior’s Kim Heechul
10. HaHa
11. Lee Kyung Kyu
12. Kim Joon Ho
13. Seo Jang Hoon
14. Lee Soo Geun
15. Ahn Jung Hwan
16. Park Myung Soo
17. Song Ji Hyo
18. Shin Dong Yup
19. Lee Dong Gook
20. Tak Jae Hoon
21. Heo Jae
22. Ji Suk Jin
23. Yoon Jong Shin
24. Kim Sung Joo
25. Jo Se Ho
26. Kim Sook
27. Noh Hong Chul
28. Yoo Hee Yeol
29. Kim Gura
30. Kim Min Kyung