This month's brand reputation rankings for variety programs have been released by the Korean Business Research Institute!
Using big data collected from January 6 to February 6, the rankings were created by analyzing the consumer engagement, interaction, media coverage, community awareness, and viewership indices of 50 popular variety shows.
"How Do You Play?" on MBC " was at the top of the list, with a brand reputation rating of 5,203,238, up 3.95 percent since January. "Antenna," "TOYOTE," and "Kim Tae Ho" were among the top-ranking phrases in the show's keyword analysis, while the top-ranking related terms were "confirmed," "memory," and "leave the organization." The program's positivity-negativity analysis revealed a score of 80.82 percent positive reactions.
With a brand reputation index of 4,889,035, MBC's "Home Alone" ("I Live Alone") came in second, with a 0.37 percent improvement in its score over last month.
Meanwhile, with a brand reputation score of 4,419,981, KBS' Lunar New Year special "Thank You, Everyone - Song Hae" came in third for the month.
With a total index of 4,336,738, SBS's "My Little Old Boy" came in fourth, while JTBC's "Knowing Bros" ("Ask Us Anything") rounded out the top five with a score of 4,219,012.
Take a look at the top 20 this month!
- “How Do You Play?”
- “Home Alone” (“I Live Alone”)
- “Thank You, Everyone – Song Hae”
- “My Little Old Boy”
- “Knowing Bros” (“Ask Us Anything”)
- “Radio Star”
- “Running Man”
- “The King of Mask Singer”
- “Kick a Goal”
- “Sing Again”
- “Immortal Songs”
- “2 Days 1 Night Season 4”
- “My Golden Kids”
- “Bountiful Year of Jujeop” (literal translation)
- “The Return of Superman”
- “The Manager”
- “You Quiz on the Block”
- “Mama the Idol”
- “Tuesday Night Is the Best”
- “Amazing Saturday”
