This month's brand reputation rankings for variety stars have been released by the Korean Business Research Institute!

The rankings were created using big data collected from February 1 to March 1 and an examination of customer participation, media coverage, interaction, and community awareness indices for 50 popular acts.

With a brand reputation index of 2,162,572, Yoo Jae Suk topped the list this month. "How Do You Play?" was one of the top terms in his keyword research. " and "short track," with "talk," "introduce," and "hit" among his top-ranking linked terms. The star's positivity-negativity analysis found a score of 83.02 percent positive replies.

With a brand reputation index of 1,793,567, Hong Hyun Hee has risen to second place, a 27.80% increase in her score since last month.

Finally, with a brand reputation index of 1,515,495 for March, Kim Jong Kook placed in third.

Take a look at the top 30 this month!

1. Yoo Jae Suk
2. Hong Hyun Hee
3. Kim Jong Kook
4. Song Hae
5. Kang Ho Dong
6. Kim Joon Ho
7. Song Ji Hyo
8. Lee Sang Min
9. Lee Seung Gi
10. Super Junior’s Kim Heechul
11. Kim Jong Min
12. Park Myung Soo
13. Ahn Jung Hwan
14. Seo Jang Hoon
15. Kim Gura
16. Kim Sung Joo
17. Shin Dong Yup
18. Kim Dong Hyun
19. Jung Hyung Don
20. Ji Suk Jin
21. Lee Soo Geun
22. Yoo Hee Yeol
23. Lee Dong Gook
24. HaHa
25. Heo Jae
26. Jo Se Ho
27. Lee Kyung Kyu
28. Tak Jae Hoon
29. Cha Tae Hyun
30. Hyun Joo Yup