Runways are On Fire as Seoul Fashion Week Returns

This is the first in-person fashion week since the start of the pandemic in 2020.

Seoul Fashion Week, South Korea's most important fashion event, which takes place every March and October, began on Friday with actual catwalk displays and offline activities for the first time in three years, according to the organizers.

In attendance at the opening ceremony of the 2022 fall-winter Seoul Fashion Week, which took place at the Seoul Museum of Craft Art in central Seoul, were around 150 individuals, including Seoul Mayor Oh Se-hoon, well-known celebrities and buyers.
The six-day fashion extravaganza kicked out with a performance by girl group Kep1er, which marked the beginning of the event. In his introductory remarks, Seoul Mayor Oh stated, "Long-awaited in-person runways have finally returned this year." The event was hosted by model Shin Hyun-ji, who was also in attendance.

"I hope that K-fashion, which has already made its way into London and Paris Fashion Weeks, continues to find its way into New York and Milan Fashion Weeks, and that Seoul becomes one of the top five fashion cities in the near future," Oh expressed hope for the future of the industry. According to us, Korean fashion will play an important part in assisting Seoul in achieving its position as the world's leading metropolis for global living together with K-pop, K-drama, K-food, and K-style.

Among the numerous well-known faces in attendance, Lee Jung-jae, star of Netflix's breakout hit "Squid Game," stood out as the worldwide ambassador for the event.

Along with Leeseo and Rei from IVE, members of boy band The Boyz, TVXQ's Changmin, and dancers Jo Na-in and Noh Won (who were featured on Mnet's smash dance competition show "Street Dance Girls Fighter" in the autumn of last year) walked the runway at the event on March 1. The arena was jam-packed with fans eager to snap photographs of their favorite performers despite the frigid weather.

Bonbom was the first of three designers to show their collection, and it was the most successful. It was the brand's first appearance at Seoul Fashion Week. For the first time, the company showed their collection during Seoul Fashion Week, which was themed "This is the Way That We Love Like It's Forever."

A prominent style trend in the United States in the 1930s, the zoot suit, as well as Japanese sukeban fashion from the 1970s, were the inspiration for Bonbom's winter collection. Rebellion and independence were reimagined by the brand into a futuristic and sensuous high school appearance for teenagers.

C-Zann E's runway show titled "Movement Freedom," which was inspired by the artwork "Dancing Boy" by Korean folk painting artist Kim Hong-do from the Joseon dynasty, was the next event to take place (1392-1910).

By incorporating Korean avant-garde designs into its collection, C-Zann E was able to convey the notion of everlasting freedom while also revealing the authenticity of Korean beauty.

The presentation was enriched with a live performance of the taepyeongso, a Korean double-reed wind instrument belonging to the shawm or oboe family, as well as dynamic movements by the dancers, who emphasized their long-sleeved clothing.

Beyond Closet presented their final collection on the runway, which was the final collection to walk the catwalk. "My Palette" was the title of the program. It was inspired by the documentary film "The Price of Everything," and it emphasized the use of a variety of colors, textures, and embellishments. It drew attention to novelty that is both familiar and comfortable while while being quite fresh.

In addition to the three collections that were shown live, prerecorded shows from three companies – Seokwoon Yoon, Painters, and Eenk – were also aired online on the same day on YouTube, Naver TV, and TikTok, as well as through the official website.

The Seokwoon Yoon presentation, which took place during London Fashion Week and had the theme "Approaching a New Species," debuted this year's A/W collection. Painters, a newly launched womenswear company, showcased experimental aesthetics throughout its collection in the hopes of being accepted into the commercial sector. Eenk showcased its "V for Vintage" collection, which was inspired by the 1980s issues of Vogue magazine and was packed with forceful elegance and magnificent grandeur. Earlier this year, the company was asked to participate at Paris Fashion Week.

The 2022 F/W Seoul Fashion Week will take place from Monday to Wednesday in a hybrid online-offline style. A total of 35 fashion labels will showcase their new collections, including 23 known designer brands for the Seoul Collection presentations and 12 rookie designer brands for the Generation Next shows.

Additionally, an on-site exhibition will be held during the biennial fashion event, where attendees will be able to try on some of the goods from designer companies that are being exhibited in the runway presentations and purchase them at discounted prices. The show will be on display at the Han Collection in downtown Seoul through the end of May.

Krees DG

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