BTS has once again graced the cover of the prestigious TIME magazine. And this time, they're joined by none other than Bang Si Hyuk, the founder of Big Hit Entertainment, the organization that gave birth to BTS and is now known as HYBE Labels.
TIME magazine named the septet, also known as Hitman Bang or Bang PD, as one of the 100 most significant companies in the world at the time, alongside the billionaire and song producer. The organization in question is none other than HYBE.
They'll be featured on the cover of the magazine's April issue, among Apple, Disney, TikTok, and other well-known companies around the world. The eight men on the cover are dressed dapperly in tailored suits and stare at the camera. Chairman Bang Si Hyuk is in the center, surrounded by the BTS supergroup. "South Korea's HYBE is redefining the music business (with a little help from BTS!)" reads the remark, referring to the millions of dollars in income the group has brought in for the company that started small.
This is BTS' third appearance on the well-known cover. They made their first appearance on TIME in 2018, when they were named Next Generation Leaders. BTS was selected TIME's Entertainer of the Year in 2020 a few years later. Now, the guys have been credited with the success of their once-insignificant firm, HYBE, as it re-imagines itself as one of the world's top 100 most influential companies.