This month's brand reputation rankings for drama stars have been released by the Korean Business Research Institute.

The rankings were determined by analyzing the media coverage, engagement, interaction, and community indices of 50 actors in dramas that aired between July 8 and August 7. The advertisers use this list on a regular basis to determine whose actors are going to be the biggest hits in CFs and other advertising gigs.

Jo Jung Suk, who starred in tvN's "Hospital Playlist 2," is at the top of the list with a brand reputation score of 4,400,461. “Familiar,” “cute,” and “sweet” were among the top keywords in Jo Jung Suk's keyword analysis, while “Hospital Playlist,” “Jeon Mi Do,” and “Gummy” were among the top linked terms. The actor's positivity-negativity study indicated a score of 83.52 percent favorable reactions.

Song Kang of JTBC's "Nevertheless" finished in second with a brand reputation rating of 4,290,940 for August. He plays a playboy who is afraid of entering a relationship due to his traumatic experiences with former girlfriends. This drama was initially seen as a flop but with continued interest, the drama now enjoys stable ratings.

With a brand reputation index of 4,072,670, Kim So Yeon, who is now appearing in SBS's "The Penthouse 3," finished in third. She is on her third year portraying famed soprano Cheon Seojin.

Some of the interesting inclusions in the list are Nevertheless's Han Sohee (#5), Chae Jonghyeop (#15), and Yang Hyeji (#28),  GOT7's Park Jinyoung (#22), Lee Sangyeob (#23), Hyeri (#26), and Park Jihoon (#27). All the main casts of Hospital Playlist 2 are also included in the rankings.

Here is the complete list of the top 30 Korean actors and actresses for August:

1. Jo Jung Suk
2. Song Kang
3. Kim So Yeon
4. Lee Jiah
5. Han Sohee
6. Jeon Mi Do
7. Jang Kiyong
8. Jung Kyung Ho
9. Yoo Yeon Seok
10. Lee Ha Na
11. Uhm Ki Joon
12. Park Joo Mi
13. Kim Dae Myung
14. Seo Hyun Jin
15. Lee Tae Gon
16. Chae Jong Hyeop
17. Ji Sung
18. Kim Min Jung
19. Kim Dong Wook
20. Jung So Min
21. Jeon Hye Bin
22. GOT7‘s Jinyoung
23. Lee Sang Yeob
24. Song Seung Heon
25. Kim Ji Suk
26. Hyeri
27. Park Ji Hoon
28. Yang Hye Ji
29. Lee Kyu Hyung
30. Sung Hoon