August Star Brand Reputation Rankings Finally Revealed

This list involves all celebrities in the fields of entertainment, music, and sports.

The Korean Business Research Institute revealed its brand reputation rankings for all celebrities this month.

The rankings were created by looking at media coverage, customer participation, interaction, and community awareness indexes for various celebrities from July 16 to August 16.

BTS topped the August list with a brand reputation index of 13,098,122, a score much higher than any other act this month. In a list dominated by singers and actors, Olympic volleyball player Kim Yeon Koung finished in second with a brand reputation score of 3,584,626, proving her star power. With a brand reputation rating of 2,916,572, Im Young Woong, a trot singer, placed in third.

BLACKPINK came in fourth place with a total index of 2,522,776, while soccer star Son Heung Min rounded out the top five for August with a score of 2,508,474.

Some of the notable inclusions in the list include Brave Girls (#16), actor Song Kang (#23), and actress Han Sohee (#28). Surprisingly, none of the Penthouse cast made it to the list. The same can be said with the cast of Hospital Playlist.

Here is the list of the top 30 celebrities in Korea according to the index.

  1. BTS
  2. Kim Yeon-koung
  3. Im Young Woong
  4. Blackpink
  5. Son Heungmin
  6. IU
  7. Young Tak
  8. Ryu Hyun Jin
  9. Kim Jong Kook
  10. Lee Chan Won
  11. EXO
  12. Yoo Jae Suk
  13. Red Velvet
  14. Kang Daniel
  15. aespa
  16. Brave Girls
  17. SEVENTEEN
  18. Girls’ Generation
  19. SHINee
  20. Gong Yoo
  21. Baek Jong Won
  22. TWICE
  23. Song Kang
  24. NCT
  25. Lee Seung Gi
  26. Jang Min Ho
  27. Cho Seung Woo
  28. Han So Hee
  29. Oh My Girl
  30. Lee Byung Hun

Krees DG

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