The Korean Business Research Institute revealed its brand reputation rankings for all celebrities this month.
The rankings were created by looking at media coverage, customer participation, interaction, and community awareness indexes for various celebrities from July 16 to August 16.
BTS topped the August list with a brand reputation index of 13,098,122, a score much higher than any other act this month. In a list dominated by singers and actors, Olympic volleyball player Kim Yeon Koung finished in second with a brand reputation score of 3,584,626, proving her star power. With a brand reputation rating of 2,916,572, Im Young Woong, a trot singer, placed in third.
BLACKPINK came in fourth place with a total index of 2,522,776, while soccer star Son Heung Min rounded out the top five for August with a score of 2,508,474.
Some of the notable inclusions in the list include Brave Girls (#16), actor Song Kang (#23), and actress Han Sohee (#28). Surprisingly, none of the Penthouse cast made it to the list. The same can be said with the cast of Hospital Playlist.
Here is the list of the top 30 celebrities in Korea according to the index.
- BTS
- Kim Yeon-koung
- Im Young Woong
- Blackpink
- Son Heungmin
- IU
- Young Tak
- Ryu Hyun Jin
- Kim Jong Kook
- Lee Chan Won
- EXO
- Yoo Jae Suk
- Red Velvet
- Kang Daniel
- aespa
- Brave Girls
- SEVENTEEN
- Girls’ Generation
- SHINee
- Gong Yoo
- Baek Jong Won
- TWICE
- Song Kang
- NCT
- Lee Seung Gi
- Jang Min Ho
- Cho Seung Woo
- Han So Hee
- Oh My Girl
- Lee Byung Hun