McDonald's BTS Meal is selling like hotcakes

The collaboration has generated millions, maybe billions, in revenue.

Since the BTS Meal arrived in McDonald’s branches around the world, a lot of people have enjoyed the french fries, nuggets, and soda combo—not to mention the Cajun and Sweet Chili sauces.

 

Actually, that’s an understatement. A recent report from Edaily reveals that 1.2 million BTS Meals have been sold in South Korea alone. In BTS’ home country, the meal costs about 6,900 KRW (6.10 USD), which means the Bangtan-McDonald’s tandem has generated at least 8.28 billion KRW (7.32 million USD) in revenue.

 

 

The same Edaily report says that from May 27 and June 21, the average daily sales of McNuggets rose by 250%.

 

Meanwhile, Filipino media outlet ABS-CBN reveals that almost 1 million BTS Meals have been sold in the Philippines since the collaboration began there. Some branches say they sell over 1000 BTS Meals a day. Since a single BTS Meal costs around 5.50 USD, that means BTS and McDonald’s Philippines have made over 5 million USD and counting.

 

 

That’s the power of BTS for you!

 

The collaboration is set to end soon, but its success may prompt the fast food chain to extend it. Why mess with a good thing, right?


Juan Leonardo Mauricio

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