A video wall is an amalgamation of multiple displays working collaboratively as a cohesive unit to display content. It is usually deployed in a TV studio or control room, airport, shopping mall, or at a large sports stadium or entertainment venue. Consistent usage of LED video walls in media and advertising industries is triggering a rampant expansion of the global market. It is comprehensively used to engage customers and scale sales.
These video walls can be crucial in retaining customers and creating an impact, even in smaller venues where people tend to view displays up close. Unlike backlit images that are not so vibrant, LEDs utilise LED technology to self-produce brightly lit and sharp images. Furthermore, LEDs are highly resilient to hot temperatures averting the chances of burning out. This makes the LED video walls a highly efficient, viable, and long-lasting option.
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Growing Tourism Serves as Base for LED Video Walls Market Expansion
A boom in the tourism sector has reverberated the demand for LED video walls around the world. Oftentimes, tourists are unaware of arrival and departure times. The use of these LED walls plays an instrumental role in keeping tourists informed about transportation and other information apropos to pathways. In addition, digital material and information regarding travellers sit at the heart of interactive commercials. Transportation media companies are tapping into the potential of LED video walls to generate substantial revenues. These aspects are unveiling numerous opportunities, enabling companies and suppliers to introduce new products and indulge in open innovation to sustain an edge over the global market.
Prominent Use of LED Video Walls in Outdoor Activities to Assist Market Growth
The automobile industry is actively leveraging outdoor LED video walls for vehicle consoles. Noticeably, this usage enhances the overall appearance of the vehicle, making it a significant component or accessory for vehicles. Moreover, outdoor LED displays also find their application in the education sector. Message boards for campus events, conference alerting systems, time and weather information, and campus directories or wayfinding are a few use cases of LED video walls in the education domain. Built to last, substantial energy savings, finer pixel patches, and a high level of brightness offered by these video walls have gained tremendous traction, in the recent past. Owing to these trends, the demand for outdoor LED video walls has surged, simultaneously, expanding the global LED video walls market.
North America to Cement Dominance with Accelerated Market Innovation
The regional landscape points towards intense innovation across the regions of North America and Asia Pacific. However, North America is anticipated to grow at a sustained pace throughout the projection timeframe with organisations' emphasis on developing novel ways to engage with customers. In this regard, LED video walls are being installed in public places such as retail establishments, museums, stadiums, and public transportation. Various multinational corporations are engaging in product launches and strategic alliances to gain a strong feat in the global market.
Key Market Players
Some of the most competitive players in the LED video walls market include Electronic Displays, Inc., Toshiba Corporation, ViewSonic, Panasonic Corporation, Samsung Electronics, Shenzhen Unilumin Group Co. Ltd., Leyard Optoelectronic Co., Ltd., NEC Corporation, Planar Systems, Daktronics Inc., Barco NV, LG Electronics, Shenzhen Dicolor Optoelectronics Co Ltd., Delphi Display Systems, Inc., and Lighthouse Technologies, Ltd.
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