“Global whey protein market is on the brink of remarkable growth, with a current valuation of nearly US$5.3 Bn in 2021, projected to skyrocket to US$11.2 Bn by the end of 2030. Boasting a steady growth outlook, the market is set to experience a notable CAGR of 8.6% during 2022 - 2030, signalling a promising future ahead.”

A global rise in the number of healthcare centres and fitness centre establishments are enabling a coalition of sports and nutrition. Consequently, whey, and casein have become essential dairy proteins in sports nutrition products. Such trends across the sports and nutrition space are carving the dimensions of the global whey protein market. Pervasive hard-core fitness regimes, and strict diet plans among sports individuals are aligning with the need for protein-based nutrition and convenience products. 

Comprising essential amino acids that cannot be produced by the human body itself, whey protein has been instrumental in building and repairing muscle tissue whilst maintaining the overall health of individuals. Serving as a protein supplement, intake of whey protein significantly brings down cholesterol levels and promotes muscle protein synthesis, weight loss, and lean muscle mass growth. These and more such perceived benefits drive the growth of whey protein market space.

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Innovative Sports Nutrition Products Drive Market Growth 

The athletics industry is making remarkable contributions to the global whey protein market valuation. In response to the rising demand for sports nutrition products, manufacturers in the domain are now prioritising the development of innovative whey protein products that can meet the diverse needs and preferences of consumers seeking different types of benefits. Various shoppers are attracted to protein-rich products, clearly due to diverse health benefits aiding muscle formation and recovery process.

Similarly, whey protein also tends to facilitate reduction of appetite, and retards age-related loss of muscles. Addressing these trends, manufacturers, including Axiom Foods, Inc, AB Ingredients, Ingredion Incorporated, Roquette Frères, Puris, Emsland Group, DuPont, Glanbia plc, Scoular Company, and Fenchem, are highly ambitious to deliver products enriched with vital dairy proteins and essential and nonessential amino acids. 

Market Benefits from Growing Consumer Interest in Healthier Whey Snacks 

Past years have been decisive in spurring shifts in food consumption and increased demand for whey protein. A proactive dietary approach undertaken by well-informed consumers has been imperative to realising holistic health goals. Nonetheless, a perfect blend of taste, texture, and health is at the core of consumer diet plans. 

Intake of whey powder can enhance the working of the immune system, promote gut health and maintain overall health. It is in strong concurrence with the fact that whey snacks have become popular among health-driven individuals. To this end, dry whey protein has garnered 90% of overall demand, whereas 40% of the whey protein market share remains in favor of whey protein concentrates. 

Asia Pacific Turns Lucrative with Consistent Growth in Demand 

North America’s lead in the global whey protein market prevails with more than 30% share in overall valuation. The market here will continue to enjoy the first-mover’s advantage throughout the period of projection, states the report. Europe is the second leading market presenting ample opportunity to whey protein manufacturers. 

Asia Pacific is also reportedly generating robust demand and consistent product launches for nutraceuticals, precipitating substantial growth opportunities for the regional market. Several health-related ailments, including IBD and obesity, have cropped up due to changing lifestyles, busier schedules, and unhealthy habits among consumers. Amid growing health concerns, a propensity to consume healthy food and adopt healthier lifestyles has scaled at pace. Moreover, soaring demand from medical, sports, and personal care industries is strengthening China’s, and India’s stand in the global market.

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