Following their merger, Play M Entertainment and Cre.Ker Entertainment have revealed their new corporate name!
The two agencies, which were both part of Kakao Entertainment, officially combined into one label earlier this month. Apink, VICTON, Weeekly, and Huh Gak were among Play M's performers before the merger, while THE BOYZ were signed to Cre.Ker Entertainment.
The newly amalgamated agency's name will be IST Entertainment, it was revealed on November 12.
The full statement from IST Entertainment is as follows:
Hello.
On November 1, 2021, Play M Entertainment and Cre.Ker Entertainment combined to become IST Entertainment Corp., a new agency.
We, at IST Entertainment, will work to keep our artists at the forefront of K-pop by fostering synergy between the two firms and maintaining an interconnected structure, as well as improving the competitiveness of our planning, production, and management as we work to reach the worldwide stage.
In the future, we promise to offer even more unique and relevant content so that you, the fans, can interact with our artists in new and exciting ways.
We ask for your warm welcome and support as we stand before you under our new brand, IST Entertainment.
Thank you very much.