Jay Park has finally launched the Instagram page for his new business and own soju brand, the “Won Soju!”

The rapper, singer-songwriter, record-producer and AOMG and H1GHR MUSIC CEO and founder, Jay Park, has made the launch of Won Soju’s social media public through his personal Instagram. He has made it known before that he was planning to set up his own soju company and keep it within hip-hop culture instead of hiring famous female models for advertisement. While most soju commercials star popular female artists like Red Velvet’s Irene, Suzy Bae, and IU, Park mentions he wants to break off this mold and work on something different.

Back in 2019, Jay Park has already announced the opening of Won Soju in 2020, but has probably been delayed due to the pandemic situation. He event mentioned that the bottle will be clear and the colors will be white and blue.

While waiting for the official release of the brand, check out the song “SOJU” by Jay Park feat. 2 Chainz below!