The cosmetology and maintenance of hair that grows out of the scalp is known as hair care. The physical features of an individual's hair and their cultural background influence the hair care techniques used. Among the hair care items available are shampoo, conditioner, hair colour, style tools, and hair oil. The hygienic and aesthetic maintenance of hair to preserve its shine, health, and cleanliness is known as hair care. The treatments and methods used to treat hair on the face, scalp, and other body areas differ. To maintain its health, hair is subjected to a range of treatments, such as colouring, waxing, plucking, and trimming.
According to SPER Market Research, ‘Europe Hair Care Market Size- By Product Type, By Distribution Channel - Regional Outlook, Competitive Strategies and Segment Forecast to 2033’ states that the Europe Hair Care Market is estimated to reach USD 57.92 billion by 2033 with a CAGR of 7.73%.
Drivers: The European hair care industry is expanding due to consumers' increasing need for novel products, especially those with improved components. In line with a worldwide trend, hair care products in Europe are progressively incorporating natural and organic components. In this regard, hair care products including coconut oil, shea butter, and tea tree oil have become more and more well-liked in European markets in recent years. The bulk of hair care products sold in Europe focus on the characteristics of the hair's outside. Sub-structural component modifications of the technology will soon be widely adopted throughout Europe. In the hair care industry, there is a noticeable surge in demand for hair products that are more ecologically friendly, free of chemicals, and sustainable than conventional treatments. This emphasizes the growing need for ethical and non-toxic goods.
Restraints: In the hair care industry, one of the biggest obstacles is navigating the complex web of legal regulations and compliance standards that exist in many European nations. Europe's legal system is notoriously inconsistent, with many nations having their own laws and regulations pertaining to hair care products, cosmetics, and other personal hygiene products. Different safety assessments, ingredient limits, labeling standards, and registration procedures are just a few of the issues that European manufacturers must contend with. This regulatory complexity raises the price of product launch as well as posing logistical and administrative difficulties. The cost of compliance can be especially intimidating for smaller or newly established businesses entering the market.
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The majority of hair salons in European countries were forced to temporarily close due to the profession's demand of being close to clients as a result of COVID-19's harmful effects on the industry, notably in 2020. Due to the home seclusion trend, particularly around 2020, a considerable percentage of Europeans tried colouring and conditioning their hair while lounging in the comfort of their own homes. Customers were able to experiment with their hair in new ways that would normally require professional aid, thanks to reliable materials and readily available internet knowledge, in addition to various social isolation tactics. Such trends or changes in consumer behaviour continue to have a negative impact on product sales through hairdressers or hair salons throughout the European Union.
Europe Hair Care Market Key Players:
Germany is expected to hold a dominant position in the market during the projected timeframe. In Germany, more and more people are realizing the benefits of natural and organic products. There are many different types of organic hair care products available, such as those for dry, normal, or oily scalps, and those with quality botanical ingredients and other components inspired by nature. The weather has a big impact on adult consumers' demand for hair care products. Procter Gamble Company, L'Oréal S.A., Henkel AG Co. KGaA, Shiseido Company, Limited, Natura Co, Kao Corporation, and Others are some of the major companies in the market.
Europe Hair Care Market Segmentation:
By Product Type: Based on the Product Type, Europe Hair Care Market is segmented as; Shampoo, Conditioner, Hair Loss Treatment Products, Hair Colorants, Hair Styling Products, Perms and Relaxants, Other Product Types.
By Distribution Channel: Based on the Distribution Channel, Europe Hair Care Market is segmented as; Supermarkets/Hypermarkets, Convenience Stores, Pharmacies/Drugstores, Specialty Stores, Online Retail Stores, Other Distribution Channels.
By Region: This research also includes data for Germany, France, Spain, United Kingdom, Nordic, Russia, Rest of Europe.
This study also encompasses various drivers and restraining factors of this market for the forecast period. Various growth opportunities are also discussed in the report.
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