A heated styling tool and a conventional hair brush are combined in an electric hair brush, which is a grooming item. Straightening, curling, and volumizing hair are just a few of the styling options available to users of these brushes thanks to their built-in heating elements. In order to minimise frizz, ionisation technologies, ergonomic designs, and heat-adjustable settings are frequently considered essential characteristics. As they're easy to use and effective, electric hair brushes are a favourite among professional salons and people grooming their hair at home.
According to SPER Market Research, ‘United States Electric Hair Brush Market Size- By Product Type, By Gender, By Distribution Channel- Regional Outlook, Competitive Strategies and Segment Forecast to 2033’ states that the United States Electric Hair Brush Market is estimated to reach USD 372.73 billion by 2033 with a CAGR of 6.11%.
The market for cosmetic products has increased due to consumers' growing self-consciousness, especially for hair styling products. Additionally, as more and more men choose different beard styles as a result of societal views based on dominant cultural and religious traditions and contemporary fashion trends, they are now requesting electric hair brushes. Consumer demand for different types of hair straighteners is fueled by factors such as celebrity branding, rising disposable income, and an increase in beauty-conscious customers. In recognition of the growing demand for hair straightening brushes, consumers are increasingly on the lookout for technological breakthroughs in product offerings, meaning to use the product in a lot more practical way.
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A number of issues confronting the electric hair brush market include intense rivalry and price sensitivity, which cause price wars and narrower profit margins for producers. Despite technical developments, some consumers are still put off by safety concerns such the possibility of hair damage and product reliability. Furthermore, the high initial cost of electric hair brushes may be too much for consumers on a tight budget, which makes market penetration more challenging. It is imperative for market participants to address these concerns by thorough testing, consumer education, and creative yet reasonably priced product offers in order to gain trust and grow their clientele.
Impact of COVID-19 on United States Electric Hair Brush Market
Due to lockdowns and decreased consumer spending, the COVID-19 pandemic severely damaged supply chains and decreased retail sales, which in turn had an adverse effect on the electric hair brush market in the United States. On the other hand, a rise in online sales and a change in customer buying habits towards e-commerce platforms resulted from the heightened emphasis on personal grooming during extended periods of time spent at home. As a result of this shift, market participants adopted digital marketing techniques more quickly in order to communicate with customers directly. Notwithstanding early failures, the industry recovered thanks to the expanding popularity of at-home beauty treatments and the ongoing innovation in product offerings to satisfy shifting consumer demand.
United States Electric Hair Brush Market Key Players:
The emphasis on personal grooming and fashion trends, along with its vast population and diversified demographics, make New York City a potentially substantial market for electric hair brushes. The key players of this market are Babylisspro, Conair, Drybar, Dyson, GHD (Good Hair Day), Hot Tools, L’Ange Hair, Remington, Revlon, Sutra Beauty, T3 Micro, Others.
United States Electric Hair Brush Market Segmentation:
By Product Type: Based on the Product Type, United States Electric Hair Brush Market is segmented as; Round Brush, Flat Brush)
By Gender: Based on the Gender, United States Electric Hair Brush Market is segmented as; Men, Women, Unisex.
By Distribution Channel: Based on the Distribution Channel, United States Electric Hair Brush Market is segmented as; Supermarkets and Hypermarkets, Special Stores, Online Retail, and Others.
By Region: This research also includes data for Northeast, Midwest, South, West.
This study also encompasses various drivers and restraining factors of this market for the forecast period. Various growth opportunities are also discussed in the report.
For More Information, refer to below link:-
US Electric Hair Brush Market Outlook
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