Singer-songwriter and actress IU will be collaborating on a new and special 2022 project with Pepsi.

On Monday, December 20, Pepsi released a video in their official YouTube video an introduction video titled Pepsi X IUwhich hints at their upcoming collaboration. In the video, IU's charms and music videos were displayed, highlighting the character of singer IU which immediately drew attention to the netizens. The highly-anticipated 2022 Pepsi Project with IU has raised excitement with its invigorating message of support and hope.

Since 2019, Pepsi collaborated with other K-Pop singers such as Zico, Monsta X, Rain, Brave Girls, and ATEEZ which resulted to widespread popularity from K-Pop fans all around the globe.

Other details about the upcoming 2022 Pepsi Project with IU will be released soon.