Connectors · Influencer marketing
One connector turns K-Live and the world's social platforms into your store's marketing team.
If you run an online store, the hardest part is discovery. KWAVE connectors link the K-Live fandom and major social platforms to your agent, so finding influencers, collaborating, and selling become one flow.
How it works
01 · Connect
Link K-Live · Instagram · TikTok · YouTube · X connectors to your agent in one step, securely over OAuth.
02 · Discover
Your agent uses fandom and social data to surface influencers that match your product category.
03 · Collaborate
Commission content collabs and affiliate campaigns through the connector, with no manual outreach.
04 · Amplify
Publish to K-Live live, short-form and social at once, and track everything from click to sale in one place.
An influencer network already mapped
Connected platforms put 40K+ influencers within reach, and KWAVE has hand-verified 87 collaboration-ready creators across 6 categories for selling Korean products. Connect, and they become your collaboration candidates instantly.
Affiliates sell. Ads assist.
In K-beauty on TikTok Shop, affiliate creators - not brand ads - drive roughly 87% of sales. KWAVE points your campaigns at the creators who actually convert.
Source: KWAVE influencer research (June 2026). 40K+ = reachable scale across connected creator platforms and the mapped source database; bars = 87 hand-verified creators. Follower counts are approximate snapshots.
Reach that ends in sales, not impressions
Campaigns built on connectors run on the same OS that handles checkout, delivery and settlement. Marketing and sales infrastructure are one body from day one.
Settlement speed is the edge
When a campaign converts, settlement clears within 24 hours - against an industry average of 60 days, cash flows faster for sellers and influencers alike.
And you get K-Live - your own broadcast channel
Go live, run short-form challenges, and turn fandom into sales inside K-Live - then push the same campaign to Instagram, TikTok, YouTube and X in one go. One workflow, every screen.
Already reaching 5 regions
North America · Europe · LATAM · Middle East · SE Asia - K-content creators in each region give you a direct line into local markets.
A commerce flywheel running on one OS
Conversion insights for your store
Affiliates are the sales engine
About 87% of K-beauty TikTok Shop sales come from affiliate creators, not brand ads. Securing many micro and macro affiliates is the most efficient path to conversion.
Mega for reach, micro for conversion
Use mega influencers for hero launches and awareness, and high-engagement micro creators as cost-efficient conversion drivers.
Start with warm leads
Reaching out first to creators already working with Korean brands (Olive Young and others) gets your first campaign moving fast.
Connect your connectors now
Make K-Live and social your store's marketing team.